ZTE has announced a price increase for its Nubia A-series and V60 Design models, effective January 1st, 2026. This follows an earlier price hike for ZTE models that took effect on December 1st, 2025. The entry-level Nubia A-series, including the Blade A35e, A36, and A56, as well as the mid-range V60 Design models, have seen a price increase across all variants. All authorized dealers and distributors are required to implement the updated retail prices immediately, with no exceptions or regional differences allowed. Here’s a look at the revised pricing.
ZTE Blade A35e Updated Price in Pakistan
The price of the ZTE Blade A35e (2+4GB | 64GB) has increased from Rs. 16,999 to Rs. 17,999, reflecting a price hike of Rs. 1,000. This marks the second time the Blade A35e has experienced the same Rs. 1,000 price increase.
Nubia A36 Updated Price in Pakistan
The Nubia A36 (4+8GB | 64GB) was previously priced at Rs. 19,999, but it has now received a price hike of Rs. 1,000, bringing the new price to Rs. 20,999. This price increase is similar to the one that occurred on December 1st, 2025, when the device also saw a Rs. 1,000 hike.
Nubia A56 Updated Price in Pakistan
The Nubia A56 (4+8GB | 128GB) was previously priced at Rs. 22,999, and has now received a Rs. 1,000 price hike, bringing the new price to Rs. 23,999. This is the same price increase the Nubia A56 saw last time.
Nubia V60 Design Updated Price in Pakistan
In a recent update, the ZTE Nubia V60 Design has seen a price hike across both its variants. The Nubia V60 Design (6+10GB | 256GB), which was originally priced at Rs. 25,999, has now been increased to Rs. 26,999, reflecting a Rs. 1,000 hike, or a 3.85% increase. Notably, this price adjustment mirrors the Rs. 1,000 hike the device experienced on December 1st. Similarly, the Nubia V60 Design (8+12GB | 256GB) has also received a Rs. 1,000 price bump, moving from Rs. 29,999 to Rs. 30,999, representing a 3.33% increase.
Reason Behind the ZTE Price Hike
Experts believe that the recent price hikes for ZTE smartphones in Pakistan are primarily due to the ongoing global shortage of crucial components like memory chips. This shortage has led to higher manufacturing costs for smartphone makers worldwide, including ZTE. Additionally, the weakening of the Pakistani rupee and increased shipping costs have further contributed to the price increase. However, ZTE has not yet provided an official statement explaining the reasons behind the price hikes in the country.
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